Vendor & Advertiser Participation Agreement

1. Onboarding & Approval

Participation begins with an application and a one-time onboarding and verification fee of $99. This fee is non-refundable, as set out in the Refund & Billing Policy. It covers application processing, review, verification, and preparation for publication.

Payment of the fee does not guarantee approval or continued participation. The Company reviews applications in its sole discretion and may decline any applicant. The Company does not publish specific approval or rejection criteria.

2. Participation & Placement

Approved Vendors are listed in the Company's directory and may purchase advertising placement. Placement size and position depend on the participation tier selected. Current tiers are Trusted Listing, Professional Presence, Authority Partner, and National Strategic Partner.

Featured placement slots are limited and offered on a flexible, month-to-month basis. The Company may adjust available slots, and does not guarantee any specific placement, position, or level of visibility. Placement reflects the tier purchased, not an endorsement or ranking of quality.

3. Fees & Billing

Advertising fees are billed on a recurring month-to-month basis in advance. Billing, cancellation, notice periods, and refund eligibility are governed by the Company's Refund & Billing Policy. In the event of any conflict between this Agreement and the Refund & Billing Policy on billing or refund matters, the Refund & Billing Policy governs.

4. Use of Silver Streak Badges

Approved Vendors in good standing may be granted the right to display the Silver Streak Verified Business Badge, and, if earned, the Silver Streak Trusted Partner Badge. The meaning of each badge is described in the Company's Trust Badges Disclosure.

Badge rights are a limited, revocable, non-exclusive, non-transferable license. While participating, you may display a badge granted to you only as follows:

• Display badges only in connection with the business and location approved by the Company.
• Do not alter, recolor, distort, crop, or modify a badge, or combine it with other marks in a way that changes its meaning.
• Do not use a badge to imply Company endorsement, certification, guarantee, or a partnership beyond participation in the platform.
• Do not display a badge you have not been granted, or continue displaying any badge after your participation ends or the badge is revoked.

All badges, marks, and related artwork are owned by Silver Streak Brands, LLC and are licensed to Silver Streak Senior Services, LLC for use on the platform. Any badge rights granted to you are a sublicense of those rights. Upon suspension, removal, or the end of your participation for any reason, you must promptly stop using and remove all Silver Streak badges and marks from every location, including your website, printed materials, and social media.

5. Vendor Use of Artificial Intelligence

If you use AI tools in connection with your participation or customer-facing interactions, you must comply with the Company's Vendor AI Use Rules & Standards, set out in the Company's AI Disclosure and incorporated by reference. Among other things, those rules require disclosure of AI use, prohibit presenting AI output as licensed professional advice, and prohibit deceptive, manipulative, or high-pressure AI-generated content.

6. Content & Conduct Standards

You are responsible for the accuracy of your listing and advertising materials. You agree that your content and conduct will:

• Be truthful, current, and not misleading, including licensing, credentials, and service claims.
• Comply with all applicable laws, including advertising, consumer-protection, and licensing requirements for your industry and location.
• Avoid deceptive, manipulative, or high-pressure tactics, and avoid creating false urgency or fear.
• Be respectful and accurate in any response to member reviews, consistent with the Company's Review Policy.

You are solely responsible for all follow-up, service delivery, compliance, and communication with any consumer who contacts you or is routed to you. As stated in the Lead Capture Disclaimer, an inquiry reflects only that a member has expressed interest; it is not a referral, endorsement, appointment, or qualified prospect.

6.1 Editorial Optimization & Final Approval

To help families find you, you grant the Company a limited, non-exclusive license to edit, reformat, and optimize your listing content for search engines and AI answer engines. You retain ownership of your content, and this license applies only to displaying and promoting your listing on the Company's platform.

What the Company may do. Correct spelling, grammar, and punctuation; adjust headings, structure, and formatting; write or revise image alt text, descriptions, page titles, meta descriptions, and structured data; add relevant search keywords; and rewrite or condense descriptive copy for clarity and search performance.

What the Company will not do without your approval. Change your prices, fees, or promotional offers; alter your hours, contact information, address, or service area; add, remove, or modify any license number, certification, credential, insurance claim, or professional designation; or change any factual claim about the services you provide.

You remain solely responsible for the accuracy of your listing, including any content the Company has optimized. You may review your listing at any time and request corrections, and the Company will correct factual errors promptly upon notice.

All listings and listing changes are subject to Company review and approval before publication. The Company reviews content in its sole discretion, may decline to publish, and may require changes as a condition of publication. Approval or publication is not an endorsement of your business or verification of your claims, as described in the Vendor Vetting Disclaimer.

7. No Guarantee of Results

The Company does not guarantee views, clicks, leads, inquiries, conversions, sales, or return on investment. Advertising performance depends on many factors outside the Company's control. Fees are charged for placement and participation, not for any particular outcome.

8. Platform Role; No Endorsement

The Company operates solely as an informational platform and directory. It does not supervise, employ, control, or direct Vendors, and is not responsible for the actions, omissions, or performance of any Vendor. Listing or participation does not constitute endorsement, certification, or warranty of any kind, as further described in the Vendor Vetting Disclaimer.

9. Confidentiality, Non-Compete & Non-Solicitation

Confidentiality and non-compete terms are a condition of participation, and you must agree to them before payment and before your listing or advertising is set up. By clicking to agree and proceeding, you accept the Company's Advertiser/Vendor Confidentiality, Non-Compete, and Non-Solicitation Agreement, the current version of which is incorporated into this Agreement by reference and made available to you before you agree.

Through your participation, you may become aware of the Company's confidential and proprietary methods, including how the Company operates its back office and platform. You are free to use general skills and knowledge to improve your own business. You may not, however, use the Company's confidential information or proprietary methods to build, operate, or assist a competing senior services directory or platform, or to replicate the Company's platform. This restriction does not prevent you from advertising your own goods or services on any other platform, publication, or medium.

10. Suspension & Removal

The Company may, in its sole discretion and without prior notice, suspend, restrict, or remove any Vendor, listing, badge, or content — including for inaccurate or misleading information, violation of this Agreement or any incorporated policy, non-payment, or conduct that the Company determines threatens the trust or safety of the platform or its users.

If your participation ends for any reason, any prepaid, unused fees are handled under the Refund & Billing Policy, and you must immediately stop using all Silver Streak badges and marks.

11. General Terms

Governing Law & Disputes. This Agreement is governed by the laws of the State of Texas, without regard to conflict-of-law principles. Disputes are subject to the mandatory arbitration and venue provisions of the Company's Terms and Conditions.

Indemnification. You agree to indemnify and hold harmless the Company and its officers, employees, and affiliates from any claims, damages, or costs (including reasonable attorneys' fees) arising from your participation, your content, your services to consumers, or your violation of this Agreement or applicable law.

Entire Agreement. This Agreement, together with the policies incorporated by reference, is the entire agreement between you and the Company regarding platform participation and supersedes prior discussions. Amendments to this Agreement must be posted by the Company or made in writing; continued participation after an update constitutes acceptance.

Severability. If any provision is found unenforceable, the remaining provisions remain in full force.

Acceptance

This Agreement is accepted electronically. By checking the box to agree and proceeding to payment and setup on the Company's self-serve platform, you confirm that:

• You have read, understand, and agree to this Vendor & Advertiser Participation Agreement and all policies incorporated by reference, including the Confidentiality, Non-Compete, and Non-Solicitation Agreement.
• By continuing, you acknowledge that you have read and agree to our Terms & Conditions and Privacy Policy, and that your continued use of this platform constitutes acceptance of all policies available in the footer.
• You are authorized to enter into this Agreement on behalf of your business.
• Your electronic acceptance has the same legal effect as a written signature.

☐ I have read and agree to the Vendor & Advertiser Participation Agreement, the Terms and Conditions, the Privacy Policy, and the Confidentiality, Non-Compete, and Non-Solicitation Agreement. I understand all other policies are available in the website footer.

Recorded at acceptance: business legal name, name and title of the person agreeing, email, date, and time stamp.

Governing Law

This policy is governed by the laws of the State of Texas, USA. The governing law, mandatory arbitration, jurisdiction, and class-action waiver provisions set out in our Terms and Conditions apply to this policy and control in the event of any conflict.